Aytaç Tektaş was born in Ankara in 1987. He was interested in colorful images and typefaces since his childhood. This interest took him to Anadolu University, Faculty of Fine Arts, Graphic Design Department. By the way, he was interested on plastic arts and photography during his Eskişehir days. He went to Latvia and while he studied at Art Academy of Latvia he developed a passion for advertising. He did his first internship at Mooz! Latvia. As soon as he returned to Turkey he started his apprenticeship in TBWA/Istanbul in the company personages of Turkish advertising. He determined his direction as a minimalist design style.